Introduction
- The most advanced form of simple in single-family rental (SFR) development.
- Heyday develops SFR homes that live and feel like a traditional single-family home, but with all benefits and efficiencies of apartment living.
Targeted Opportunity
- Ever-increasing demographic of Baby Boomers who are approaching, or have initiated, retirement, and are downsizing; and
- Millennials and Generation Z choosing to rent for affordability, saving for a home, preferred lifestyle, etc.
Our Edge
- Programmatic and systematic approach to development.
- Acute focus on data and design.
Site Selection & Underwriting
- Predictive underwriting utilizing geotargeting intelligence, real estate data pipelines and predictive algorithms.
- Efficient and higher probability in underwriting to maximize market rents, operations, and increase deal flow.
Kit-of-Parts Design
- Standardization of units, buildings, assemblies, materials, and specs.
- Efficiency and repetition in design that systemizes construction.
Systemize Construction
- Reduce costs through replication and purchasing power.
- Accelerated build schedules.
- Greater predictability and certainty on build times, quality, and costs.
Marketing & Branding
- Granular, data-driven approach to digital marketing and leasing.
- Consistent messaging replicated from market to market reaching our target demographic.
Operations
- Automated rent comp analysis, market-driven pricing & revenue management.
- Optimize pricing, expenses, revenue management.
The Objective
- Efficiency, replicability and predictability to maximize resident retention and grow a resilient revenue stream poised to produce durable double-digit investment returns.
Target Markets (Phase 1)
- Suburban communities in Chicago, Illinois, the Twin Cities of Minnesota and Madison & Milwaukee, Wisconsin.
Capital Partners
- Retail, private equity and family offices looking to grow a class A, SFR portfolio in the Midwest.
Project Returns
- Minimum 20%+ IRRs and 2.25x equity multiples.
GP Fund
- Heyday has raised a $50 million GP fund to fill a development pipeline of entitled shovel ready SFR sites in
Phase 1 target markets.
