At Heyday, Zach builds the platform tools each team uses to work efficiently and to standardize its processes. The goal is a development and operating platform that repeats reliably as the portfolio grows.

Before Heyday, Zach spent a decade building and operating companies. He founded Novoselsky Media, which grew from a content shop into a sales automation and lead generation practice. He served as a partner at Alternative Acquisitions, working on ownership transitions for small businesses in overlooked industries, and led sales and growth at a manufacturer in that portfolio with 65 years of history. He also founded BuzzU, an intelligence platform for the college athlete market.

A former Western Michigan University football player, Zach holds a Master of Business Administration from WMU’s Haworth College of Business.